• Eucalipto Studio logo repeated 5 times against a holographic background.
  • Photo of a caucasian woman wearing a blue t-shirt with her hand in her wavy blonde hair against a mint green wall
  • Black business card with holographic foiling on the logo
  • Photo of a Mexican man wearing a white t-shirt with his hand on his lip against a mint green wall
  • 27 inch iMac
  • Photo of a smiling caucasian woman and a Mexican man standing against a mint green wall

EUCALIPTO STUDIO

Eucalipto Studio is the lovechild of Australian graphic designer Jess (spoiler—me) and my Mexican photographer husband, Shava, who combined forces to build a conscious creative studio for ethical clients in North America.

  • While I’m clearly biased, I love that Eucalipto Studio gives a voice to those who are making the world a better place.

  • ☞ Naming
    ☞ Brand Strategy
    ☞ Marketing Strategy
    ☞ Logo Design
    ☞ Visual Identity
    ☞ Verbal Identity
    ☞ Copywriting
    ☞ Art Direction
    ☞ Website Design
    ☞ Digital Design
    ☞ Social Content

  • ☞ Shava Cueva Photography

  • “Jess is pretty bossy, so I let her make most of the calls for the branding. I think it turned out pretty decent, so no complaints.” — Shava, Co-Founder & Husband

Project Objectives

Eucalipto Studio required sentimental naming, a strong brand strategy and a unique visual identity to target for-purpose clients in sustainable industries.

CUSTOMER ARCHETYPE

The Caregiver

POSITIONING

Eucalipto Studio offers value-increasing creative services for brands that give a damn about the earth and not just the bottom line.

TAGLINE

A creative studio for ethical brands.

Close-up image of vivid coloured leaves with the words: "Eucalyptus leaves are special."
Close-up image of vibrant coloured leaves with the words: "From a distance, they often look quite ordinary."
Close-up image of bright coloured leaves with the words: "But up close and under certain light, they come to life. Each leaf lights up into a rainbow of irredescent colours."
Holographic background with the words: "Holographic foiling changes depending on the light and the angles, sometimes it is dull, silver or white, and then all of a sudden it's a million different colours."
Style guide for Eucalipto Studio featuring colours, typography and icons.
Front and back of thick black and white business cards featuring holographic foiling
Computer with a website featuring a holographic foiling background and two black buttons to enter the site.
Three angled iPhones with various Instagram Story artworks for Eucalipto Studio
Photograph of a smiling Mexican man with dark curly hair and a slight beard wearing a white t-shirt and black shorts against a mint-coloured wall.
Photograph of a smiling Mexican man and caucasian woman hugging against a mint-coloured wall.
Photograph of a smiling caucasian woman with wavy blonde hair and wearing a blue t-shirt and black pants against a mint-coloured wall.
Photograph of a smiling Mexican man and caucasian woman hi-fiving against a mint-coloured wall.
Black icon of an artist paint brush and paint palette against a holographic background for Instagram Highlights.
Black icon of a microphone against a holographic background for Instagram Highlights.
Black icon of two exclamation marks against a holographic background for Instagram Highlights.
Black icon of binoculars against a holographic background for Instagram Highlights.
Black icon of a pencil against a holographic background for Instagram Highlights.
Black icon of a camera against a holographic background for Instagram Highlights.
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